Understanding Business KPIs
KPIs are key performance indicators. They help owners measure whether the business is improving or getting weaker.
Sales
Sales show how much money came in before expenses.
Profit
Profit shows what remains after expenses.
Expenses
Expenses show what the business spends to operate.
Stock movement
Stock movement shows what sells, what is slow and what may be missing.
Simple KPIs help small business owners make clearer decisions.
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